Engraved in our signature Carnival font, our collection of chokers are are all our 90’s dreams come true, an homage to the power of a single word. Simple and audacious. Free of the noise. But the best bit? Over the years these paired-back statements have come to mean something different to everyone that’s worn one. So the question is, what does Pure mean to you?

Want to create something unique? Engrave your own .

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In the making:

Our chokers are made right here in Britain, cut with a big old laser and finished by hand. They’re made of solid 925 Sterling Silver and in three sizes - crafted to stand the grind of time.

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Technical Stuff:

Thin Width: £165.00
Sterling Silver
8.0 x 1.5mm (letter height 4.0mm)

Medium Width: £195.00
Sterling Silver
10.0 x 1.5mm (letter height 5.0mm)

Thick Width: £230.00
Sterling Silver
12.0 x 2.0mm (letter height 6.5mm)